Brief : Karthik Mithai is Bangalore based sweet shop who has approached me for an elegant and unique design for their brand. They want a design that is traditional and will be liked by their customers.
Concept : Using clues that South Indians would effortlessly associate with Southern traditions. Used Rich Colors Loved by South people. This would be picked up by Southern audiences as a signal meant for them, making sure that this segment was not overlooked.I found the best color from the spectrum . I have created 7 themes for the box which include Peacock , and Traditional Floral, with south Indian and North India Touch etc. This Whole change in the packaging refresh the Interface of Karthik Sweets with Bangalore crowd.